Case Study - LA Local
LA Local is a social networking directory for residents and businesses within the LA postcode in the North West of England. The original intention of the project was to simply run a test site for some social networking software and to experiment on seeing how much could be done with it.
Despite the site not being fully marketing yet it has still turned out to be a success, with several businesses and residents joining the website and listing themselves on it. The site continues to gain a steady following and received over 50,000 unique visits within the first 4 months. Features of the site include a business directory, Facebook and Twitter integration, weather and news feeds, movie trailers and a games section along with a fully functioning social network application.
We firmly believe that the future of online communities lies within niche sectors like this, for users with a common interest such as geographical location, sport, gaming or membership of specific clubs.